Of the best possible kind. Australian Graphic Designer Chris Doyle created a self-promotional piece which is a style guide for himself.
I heard about this project before I saw it, and the concept of someone literally entering themselves in an award show as a piece of self promotion is frankly brilliant. But the whole piece is really well done with a dry sense of humor, right down to images for “incorrect usage” and “clear space”.
This is one of those ideas that you just love talking about to other people, which would have to be gold for any piece of self promotion…
Link stolen from UK design consultancy johnson banks.