Frustration Free Packaging

Amazon now ships some products in what it calls “Frustration Free Packaging“.

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Essentially they replace the colourful “sales” package with a recyclable box that’s simpler, easier to open and more environmentally friendly. Less ink on the printing, no plastic on the window and “free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties”.

It’s interesting that the job that the packaging needs to do changes once the product is being sold online.

Its also interesting that its being pushed as “frustration free”… It almost seems that the environmental benefit would be stronger. I find it hard to take their idea of “wrap rage” too seriously…

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2 Responses to “Frustration Free Packaging”


  1. 1 Patrick Kennedy February 4, 2009 at 3:50 am

    Haven’t you ever seen how hard it can be for little kids to open toy packaging? Those bloody twist ties mean “frustration free” outweighs any environmental advantage hands down.

  2. 2 otsmeister February 4, 2009 at 6:25 am

    Ok, maybe I’ll mark this one down to lack of that particular experience. But does this mean you’re a wrap-rager?


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